Your Survival Guy

Preparing your investments and family for when disaster strikes.

Compensation was paid to utilize rankings. Click here to read full disclosure.

One of My Favorite Quotes for You this Easter

By

UPDATE 4.7.23: Walking down memory lane this morning, remembering Easter in Paris. What could be more special?

Originally posted April 10, 2020.

Life Comes at You Fast. Slow It Down with My Friday Email. It’s Free.

You’re doing what you can in these eerie times. This Easter will certainly not be the same as those in the past. It feels like a 180 turn from this time last year when our family celebrated Easter in Paris.

A few years ago, in Paris, we discovered the home of Yves Saint Laurent, which is open to the public as a museum. A quote on the wall of his office explains a lot about how Saint Laurent was able to create year after year after year. It’s simple yet sophisticated, a philosophy that is most helpful in times like these. It gives us hope when we’re all stuck at home. It reads:

“The most beautiful trips I took were through books, on my couch, in my living room.”

Happy Easter to you and yours. Here’s something I wrote for you, something to look forward to, when we are free to move about the country, France, that is:

Standing on the steps of the Madeleine church in the 8th arrondissement, looking down Rue Royale, you can see the Place de la Concorde. Where Rue Royale meets Rue du Faubourg Saint Honore, across the street from Gucci, you’ll see the mint green awnings of maison Ladurée, home to the macaron (pronounced mah-kuh-ron)—meringue like cookies, the color of Easter eggs, sandwiched with an emulsified filling.

Groupe Holder is the private baking—not banking—conglomerate owned, founded and controlled by 77-year-old Francis Holder. The company is comprised of Ladurée’s 85 shops in 50 countries, the artisanal bakery-café chain Paul with 740 stores in 43 countries, and an industrial arm known as Chateau Blanc. “Long obsessed with America’s industrial food processes, Holder embraces smooth mass production, and that has propelled his rise,” explains Chloe Sorvino in “The Artisanal Industrialist,” her piece in Forbes: The World’s Billionaires. “But he balances affordability and speed with a distinctly French attitude about the best ingredients and product quality—still using fresh yellow butter in mass-produced loaves and pastries.”

Holder is responsible for France’s top three macaron sellers. The first two logically being Ladurée and Paul. The third may surprise you: McDonalds. McCafe macarons are not only popular in France, but also in Spain, Italy, Belgium and Japan. “Some were surprised about McDonald’s being third,” Holder says. “We said, ‘That’s obvious. We are the one who delivers them.’ Because McDonald’s is really loyal, this baker has factories throughout the world.”

The following two tabs change content below.
My Twitter profileMy Facebook profileMy Instagram profile

E.J. Smith - Your Survival Guy

E.J. Smith is Founder of YourSurvivalGuy.com, Managing Director at Richard C. Young & Co., Ltd., a Managing Editor of Richardcyoung.com, and Editor-in-Chief of Youngresearch.com. His focus at all times is on preparing clients and readers for “Times Like These.” E.J. graduated from Babson College in Wellesley, Massachusetts, with a B.S. in finance and investments. In 1995, E.J. began his investment career at Fidelity Investments in Boston before joining Richard C. Young & Co., Ltd. in 1998. E.J. has trained at Sig Sauer Academy in Epping, NH. His first drum set was a 5-piece Slingerland with Zildjians. He grew-up worshiping Neil Peart (RIP) of the band Rush, and loves the song Tom Sawyer—the name of his family’s boat, a Grady-White Canyon 306. He grew up in Mattapoisett, MA, an idyllic small town on the water near Cape Cod. He spends time in Newport, RI and Bartlett, NH—both as far away from Wall Street as one could mentally get. The Newport office is on a quiet, tree lined street not far from the harbor and the log cabin in Bartlett, NH, the “Live Free or Die” state, sits on the edge of the White Mountain National Forest. He enjoys spending time in Key West (RIP JB) and Paris. Please get in touch with E.J. at ejsmith@yoursurvivalguy.com To sign up for my free monthly Survive & Thrive letter, click here.

Recent Posts from YourSurvivalGuy.com

Investing Habits of the Fairly Wealthy: #10 Powerball

Your Survival Guy knows a lot about highly successful, fairly wealthy people because I talk to them. On the flip side, I know plenty about those who’ve won and lost a fortune. I know about the guy who can’t hold onto his money. He just spends every penny, afraid it might be gone tomorrow. And […]

Your Survival Guy: “Life on Main Street Hasn’t Been This Hard in a While”

Are you up to speed with Your Survival Guy? Do you check in daily at www.yoursurvivalguy.com? I’m E.J. Smith, Your Survival Guy. I created www.yoursurvivalguy.com to give Main Street Americans a boots-on-the-ground look at how to protect their most valued assets from natural and manmade disasters. Life Comes at You Fast. Slow It Down with […]

“Then One Day the Grandfather was Gone”

Your Survival Guy has a client whose grandfather left him some money. That was nice. But the real gift was how his grandfather would teach him about money when they were together. How to roll pennies, nickels, dimes, and quarters sitting on the floor and talking. Adding up the pile and feeling the weight in […]

How Joe Biden Raised Oil Prices

You saw Joe Biden demonize fracking and the oil industry throughout his campaign until the debates when Donald Trump cornered him on it, at which point he denied it all. Then, once he moved into the White House, Biden began his war on oil and helped to drive up prices on everything Americans need. At […]

Is the Philadelphia Looting Spree the Wake-up Call America Needs?

Crime has ravaged businesses across America since 2020, when radical politicians gave looters the green light to turn America into a warzone. Since then, the nation has watched with horror as roving gangs have cleaned out popular locations like Nordstroms and Apple Stores and even little gas stations. For two days now, America has watched […]

“No Way I’m Spending That Much on Those”

Your Survival Guy and Gal were in Boston this weekend, visiting our daughter and son. If you want to know what stagflation feels like, have two kids in college at the same time. Many of you know exactly what I’m talking about. Take, for instance, after breakfast, strolling down Newbury Street window shopping. The next […]

What Trade Policy Serves America’s National Interest Best?

In The American Conservative, Micah Meadowcroft examines the words of one of Your Survival Guy’s favorite presidents, “Silent Cal” Coolidge, who is known for saying, “The business of America is business,” but who actually said, “After all, the chief business of the American people is business. They are profoundly concerned with producing, buying, selling, investing […]

California Wants to Make the 2nd Amendment Unaffordable

California, led by Gov. Gavin Newsom, is doubling the tax it demands from law-abiding gun owners on sales of ammunition and guns. It appears Newsom and the California legislature have settled on a strategy of simply pricing the poor out of their Constitutional rights as enumerated in the Second Amendment. Adam Beam reports for the […]

“You Didn’t Eat That Again, Did You?”

As Your Survival Guy, I understand the immense pressure you’re under to “do something.” Everyone’s got a plan of what to do with your money. I know this not because you tell me what they’re telling you, but just from experience. I know, for example, when you’re asking me, “Why are we holding this position?” […]

Is McCarthy Up to the Task?

What’s wrong with a line-by-line approach to the budget? Here, Congressman Matt Gaetz (R-FL) explains to Fox News host Maria Bartiromo why he can’t support McCarthy’s approach to running the House of Representatives. The way to fund the government is not by doing it the same way Congress has since the mid-90s, where it’s one […]

Rising Costs Are Hammering Commercial Real Estate

The commercial real estate market is getting hammered by rising costs. Not only are higher interest rates scaring away potential buyers, but high insurance costs are also killing demand. Konrad Putzier reports in The Wall Street Journal: Commercial property owners, already struggling with high interest rates and rising vacancies, face exploding insurance costs that keep […]

Your Survival Guy Fishing with Dolphins

Your Survival Guy was fishing this summer and came into these pods of bottlenose dolphins. You can see some of the famed Newport mansions in the background. Best viewed on a mobile device. Life Comes at You Fast. Slow It Down with My Friday Email. It’s Free. 

Judge Shatters California High Capacity Magazine Ban

U.S. District Judge Roger Benitez shattered the state’s ban on high-capacity magazines, calling it unconstitutional. The ruling could set up a Supreme Court decision on the matter, potentially affecting similar bans throughout the country. Jonathan Stempel reports for Reuters: A federal judge in California on Friday declared that state’s ban on magazines that hold more […]

Is Your Water Safe to Drink? NOLA Residents Aren’t Sure

Residents of New Orleans are wondering whether or not they’ll have safe water to drink as forecasts for the Mississippi River levels decline, and the threat of a saltwater intrusion from the Gulf of Mexico becomes a reality. Nadine El-Bawab reports for ABC7, writing: New Orleans Mayor LaToya Cantrell has signed an emergency declaration over […]