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YETI Coolers: Invest in Your Life

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We use our Yeti cooler for our summer boating trips. This article in the WSJ on how they’re being stolen reminded me of this cool video on their website.

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If you’re interesting in boating, read my series, How to Buy a Boat (Parts I, II, III, IV, V, and VI).

John Clarke writes in The Wall Street Journal:

Yeti coolers have cult status among outdoors enthusiasts who swap stories and videos online about their Yetis. Some fans call the Yeti the “Redneck Rolex.”

They are also big with burglars this year, who are swiping Yeti coolers from stores, cars, boats and beaches nationwide.

Mobile police have five suspects and offer a cash reward for their capture.

Two Yeti bandits in Cadiz, Ky., met their victims one August night in a Main Street eatery, where they all talked amiably about vaping contests over double cheeseburgers. The thieves tracked the men back to a lodge, said Trigg County Sheriff’s Deputy David Tomlinson, and filched Yetis from pickups and boats.

“Kentucky people are pretty trusting,” said Deputy Tomlinson, who arrested them after a tipster overheard them at a restaurant talking about selling the coolers on the street. He said they stole nine coolers valued at $2,500.

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E.J. Smith - Your Survival Guy

E.J. Smith is Founder of YourSurvivalGuy.com, Managing Director at Richard C. Young & Co., Ltd., a Managing Editor of Richardcyoung.com, and Editor-in-Chief of Youngresearch.com. His focus at all times is on preparing clients and readers for “Times Like These.” E.J. graduated from Babson College in Wellesley, Massachusetts, with a B.S. in finance and investments. In 1995, E.J. began his investment career at Fidelity Investments in Boston before joining Richard C. Young & Co., Ltd. in 1998. E.J. has trained at Sig Sauer Academy in Epping, NH. His first drum set was a 5-piece Slingerland with Zildjians. He grew-up worshiping Neil Peart (RIP) of the band Rush, and loves the song Tom Sawyer—the name of his family’s boat, a Grady-White Canyon 306. He grew up in Mattapoisett, MA, an idyllic small town on the water near Cape Cod. He spends time in Newport, RI and Bartlett, NH—both as far away from Wall Street as one could mentally get. The Newport office is on a quiet, tree lined street not far from the harbor and the log cabin in Bartlett, NH, the “Live Free or Die” state, sits on the edge of the White Mountain National Forest. He enjoys spending time in Key West (RIP JB) and Paris. Please get in touch with E.J. at ejsmith@yoursurvivalguy.com To sign up for my free monthly Survive & Thrive letter, click here.

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