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Is Google Hostage to its Radical Employees?

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Aside from labor negotiations, no one expects employees at big firms like General Motors or Coca-Cola to make much of a fuss. But at tech firms like Facebook and Google, it seems employees are embracing new political causes every other day, and dragging their companies into their activism whether executives approve or not.

In the wake of President Trump’s ban on travelers from some countries, Googlers, including leadership, became actively involved in the fight against the president’s actions.

Natisha Tiku details at WIRED the moment when Sundar Pichai and Sergey Brin spoke to Googlers at San Francisco International Airport. The executives spoke out against President Trump’s executive order and, writes Tiku, that was the last time management and employees were so united. Tiku continues:

Pichai called immigration “core to the founding of this company.” He tried to inject a dose of moderation, stressing how important it was “to reach out and communicate to people from across the country.” But when he mentioned Brin’s appearance at the airport, his employees erupted in chants of “Ser-gey! Ser-gey! Ser-gey!” Brin finally extricated himself from the crowd and shuffled up to the mic, windbreaker in hand. He, too, echoed the protesters’ concerns but tried to bring the heat down. “We need to be smart,” he said, “and that means bringing in folks who have some different viewpoints.” As he spoke, a news chopper flew overhead.

And that was pretty much the last time Google’s executives and workers presented such a united front about anything.

As the Trump era wore on, Google continued to brace itself for all manner of external assaults, and not just from the right. The 2016 election and its aftermath set off a backlash against Silicon Valley that seemed to come from all sides. Lawmakers and the media were waking up to the extractive nature of Big Tech’s free services. And Google—the company that had casually introduced the internet to consumer surveillance, orderer of the world’s information, owner of eight products with more than a billion users each—knew that it would be an inevitable target.

But in many respects, Google’s most vexing threats during that period came from inside the company itself. Over the next two and a half years, the company would find itself in the same position over and over again: a nearly $800 billion planetary force seemingly powerless against groups of employees—on the left and the right alike—who could hold the company hostage to its own public image.

In a larger sense, Google found itself and its culture deeply maladapted to a new set of political, social, and business imperatives. To invent products like Gmail, Earth, and Translate, you need coddled geniuses free to let their minds run wild. But to lock down lucrative government contracts or expand into coveted foreign markets, as Google increasingly needed to do, you need to be able to issue orders and give clients what they want.

The more I read about Google, the more problems I see in the company’s future. I have written to you about the Cryptocosm and Life After Google. An inability of executives to maintain focus at Google will only bring on the cryptocosm sooner.

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E.J. Smith - Your Survival Guy

E.J. Smith is Founder of YourSurvivalGuy.com, Managing Director at Richard C. Young & Co., Ltd., a Managing Editor of Richardcyoung.com, and Editor-in-Chief of Youngresearch.com. His focus at all times is on preparing clients and readers for “Times Like These.” E.J. graduated from Babson College in Wellesley, Massachusetts, with a B.S. in finance and investments. In 1995, E.J. began his investment career at Fidelity Investments in Boston before joining Richard C. Young & Co., Ltd. in 1998. E.J. has trained at Sig Sauer Academy in Epping, NH. His first drum set was a 5-piece Slingerland with Zilldjians. He grew-up worshiping Neil Peart (RIP) of the band Rush, and loves the song Tom Sawyer—the name of his family’s boat, a Grady-White Canyon 306. He grew up in Mattapoisett, MA, an idyllic small town on the water near Cape Cod. He spends time in Newport, RI and Bartlett, NH—both as far away from Wall Street as one could mentally get. The Newport office is on a quiet, tree lined street not far from the harbor and the log cabin in Bartlett, NH, the “Live Free or Die” state, sits on the edge of the White Mountain National Forest. He enjoys spending time in Key West and Paris. Please get in touch with E.J. at ejsmith@yoursurvivalguy.com