Can France Get Its Wine through the Tariff Wall?

old cork stoppers of French wines in a wire basket
By JPchret @ Adobe Stock

Nicolas Forissier, France’s trade minister, joined Bloomberg TV to discuss a number of issues facing France.

In response to the idea of potential changes in tariffs as a result of the recent election in the United States, Forissier didn’t hold much hope for new breakthroughs driven by Democrats, who don’t have much power over trade policy in the short term. He did suggest that the country would “carry on the Turnberry spirit,” referring to the July 2025 agreement to “restore stability and predictability” to trade relations between the EU and the United States.

France Wants Tariff Reductions on Wine

Forissier suggested that progress could be made on wine and spirits, a key priority for France. He noted that “The Americans also love French champagne. They love Bordeaux and Burgundy,” and said that he hoped there would be a reduction in tariffs but wouldn’t make any predictions.

Forissier also discussed tourism to France during his appearance, explaining that France is still very attractive for tourism and investment despite recent turmoil in the streets.

Action Line: Your Survival Guy is a big fan of France, and especially Paris, but my recent visit to the city was marred by riots and looting. Read more about my travels in Paris and France. Click here to subscribe to my free monthly Survive & Thrive letter.

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