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What Amazon is Buying from Whole Foods

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Imagine walking into your local grocery store where everybody knows your name. That’s what Amazon wants out of this deal with Whole Foods. Gone are the days where an employee stocking shelves will blissfully look the other way as you search for what you need. Imagine the service you get at a five star hotel where you’re treated as a patron—a valued guest. Shopping in the big box stores today, you’re a treated like a pest.

The relationship between company and client has never been more valuable. And Jeff Bezos understands this. In Bezos’ world, you will not be a pest. You will be that valued guest and you will be treated with the service you want.

Life Comes at You Fast. Slow It Down with My Friday Email. It’s Free.

Do you want a personal shopping assistant? You got it.

Do you want the same things as the last time you were here? Let me get them for you while you choose your produce.

Want me to get out of your way? You don’t need to say a word. We already know that.

Unless old-line retailers wake-up to the fact that this is about the C-U-S-T-O-M-E-R, they will continue to see Bezos eat their lunch, whether it’s books or bananas. And he’ll do it for less with my Bezos Law.

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E.J. Smith - Your Survival Guy

E.J. Smith is Founder of YourSurvivalGuy.com, Managing Director at Richard C. Young & Co., Ltd., a Managing Editor of Richardcyoung.com, and Editor-in-Chief of Youngresearch.com. His focus at all times is on preparing clients and readers for “Times Like These.” E.J. graduated from Babson College in Wellesley, Massachusetts, with a B.S. in finance and investments. In 1995, E.J. began his investment career at Fidelity Investments in Boston before joining Richard C. Young & Co., Ltd. in 1998. E.J. has trained at Sig Sauer Academy in Epping, NH. His first drum set was a 5-piece Slingerland with Zildjians. He grew-up worshiping Neil Peart (RIP) of the band Rush, and loves the song Tom Sawyer—the name of his family’s boat, a Grady-White Canyon 306. He grew up in Mattapoisett, MA, an idyllic small town on the water near Cape Cod. He spends time in Newport, RI and Bartlett, NH—both as far away from Wall Street as one could mentally get. The Newport office is on a quiet, tree lined street not far from the harbor and the log cabin in Bartlett, NH, the “Live Free or Die” state, sits on the edge of the White Mountain National Forest. He enjoys spending time in Key West (RIP JB) and Paris. Please get in touch with E.J. at ejsmith@yoursurvivalguy.com To sign up for my free monthly Survive & Thrive letter, click here.

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